To generations of music fans, Alpert is the dark-haired, trumpet-playing songmaker whose name instantly brings to mind memorable songs like “The Lonely Bull,” “A Taste of Honey,” “This Guy’s in Love with You” and “Rise.”

These are but a few of the tunes Alpert recorded either as leader of the legendary Tijuana Brass or as an artist in his own right, yielding 5 #1 popular hits, 8 Grammy awards, 14 Platinum and 15 gold albums – plus a staggering 72 million albums sold worldwide. To a global circle of musicians, Alpert’s name implies an immediately recognizable group sound as well as a distinctly relaxed, economically- spoken instrumental style.

Trumpeters especially are hip to his musical signature: “You hear three notes and you know it’s Herb Alpert” said Miles Davis in 1989; “He gets right to the point of what he’s playing,” remarked Wynton Marsalis more recently, “very melodic and nothing extraneous.”

To the entire music business, Alpert remains the “A” in A&M Records, one of the most visionary record labels of the last half century. In 1990 as a tide of corporate takeovers swept the industry, he became the last of a generation of record men – along with his partner Jerry Moss – to sell the company he founded.

Website :- www.herbalpert.com